• Kaitlyn Parrow

Immersive XR: What Is It?

In today’s world, people are always on the hunt for something new and exciting. With constant technological advancements, finding something new and exciting really isn’t that hard. Just think, what will the world be like in 10 years, with all of these technological advancements and developments already in place? I’ll give you a hint: it’ll probably be a pretty different place. Now, let’s talk about Immersive XR. This extended reality technology will give you a glimpse into what the future may look like. Here’s everything you need to know about Immersive XR:



Immersive XR Broken Down


Now, you may be asking yourself, what exactly is extended reality technology? Well, simply put, XR stands for extended reality, which is an umbrella term used to describe immersive technologies that combine the physical and virtual worlds. They can also create a fully immersive experience — hence where the term immersive comes into play. For example, through extended reality technology, you could go shopping for a home anywhere in the world, as if you were actually there.


The immersive technologies we already have today are virtual reality (VR), augmented reality (AR), mixed reality (MR), and as previously mentioned, extended reality (XR). With that being said, there is room for many more immersive technologies to be created.


Now, let’s talk numbers. The XR market is expected to reach $209 billion by 2022. For reference, that number is eight times what it is today. Also, just think about that year: that’s only two years from now, so now try and imagine what the world will be like in ten years.


How Can You Use Immersive Technology?


Extended reality can be used for a number of different industries, including:


Entertainment


Entertainment is the most popular use of immersive experiences. Users can virtually experience things, from sporting events to “live” concerts from the comfort of their own home.

Marketing


Through virtual realities, there are new ways for brands to engage with their customers. For instance, they offer immersive ways for customers to interact with their new products.


Real Estate


As mentioned before, property managers can allow potential tenants to virtually view properties. This way, people can get a feel for the house without actually having to go visit the location. In addition, interior designers can use XR to see their designs come to life right before them.


Training


Immersive XR also opens new doors for educational purposes and training. Medical students can gain hands-on experience and practice on a number of virtual patients. Meanwhile, people training to work in high-risk conditions, like a pilot, can practice safely through the use of this technology.



Ultimately, this is only the beginning of immersive technology. It has the potential to grow immensely — and rightfully so. Whether you’re using it for entertainment or business purposes, Immersive XR may just be the right new and exciting technology for you!


CREATED BY CHERRY EDITORIAL